As Senior Brand Designer and now Brand Design Manager at Liquid I.V., I've led campaign design from research through execution, developing visual identity toolkits and asset suites for product launches and brand partnerships across paid media, CRM, and web. I've also driven an ongoing redesign of the brand's evergreen toolkit, working closely with our current Senior Brand Designer and external agencies to refine its systems and templates and evolve it into dedicated identities for Liquid I.V.'s Science and Impact funnels.

As Brand Design Manager, I oversee a team of full-time and contract designers, guiding design direction from brief to launch and supporting their growth through performance reviews and ongoing mentorship. During my time here I've collaborated closely with copywriters, art directors, motion designers, and brand managers to bring campaigns to life across every channel.