Stretch Zion / ReZion
Stretch Zion / ReZion


Prana took us back 20 years to re-release their original Stretch Zion pant, alongside a modified version of the original to increase performance and comfort.

For the Stretch Zion / ReZion campaign, we merged the old with the new, taking inspiration from vintage national park guides and combining it with a glow treatment on our text. The technical files for the pants were incorporated as icons in the designs, pulling the viewer back to the key product. Assets were utilized by Prana across social and digital ads, email, and web.


Campaign Design

Social Content

Digital Ads


Senior Art Director
Stevy Wang

Senior Designer
Keaton Webb

Senior Creative Producer
Jeff Rogers